FILE PHOTO: Shoppers exit a Target store during Black Friday sales in Brooklyn, New York, U.S., November 26, 2021.
Brendan Mcdermid | Reuters
Target on Wednesday said its quarterly profit fell nearly 90% from a year ago, as the retailer followed through on its warning that steep markdowns on unwanted merchandise would weigh on its bottom line.
The big-box retailer missed Wall Street’s expectations by a wide margin, even after the company itself lowered guidance twice.
Yet the company reiterated its full-year forecast, saying it is now positioned for a rebound. It said it expects full-year revenue growth in the low to mid single digits. Target also said its operating margin rate will be in a range around 6% in the second half of the year. That would represent a jump from its operating margin rate of 1.2% in the fiscal second quarter.
Shares of Target fell more than 3% in early afternoon trading.
Chief Financial Officer Michael Fiddelke defended Target’s aggressive inventory efforts. He said the retailer had to move swiftly, so it could clear the clutter, gear up for the holidays and navigate an economic backdrop clouded by inflation.
“If we hadn’t dealt with our excess inventory head on, we could have avoided some short-term pain on the profit line, but that would have hampered our longer-term potential,” he said on a call with reporters. “While our quarterly profit took a meaningful step down, our future path is brighter.”
Here’s how Target did for the three-month period ended July 30, compared with Refinitiv consensus estimates:
- Earnings per share: 39 cents vs. 72 cents expected
- Revenue: $26.04 billion vs. $26.04 billion expected
Target has had a sharp reversal of fortunes over the past two quarters. After posting quarter after quarter of eye-popping sales numbers during the Covid pandemic, it has seen clothing, coffee makers, lamps and more linger on the shelf – and then get kicked to the clearance rack. Some of that excess merchandise is the same stuff that sold out during earlier parts of the pandemic, when shoppers snapped up home decor and loungewear.
The turnabout forced the big-box retailer to cut its profit outlook twice, once in May and then again in June, and to pledge to move quickly to get its inventory level to a healthier place.
Inventory was still high, though: $15.32 billion at the end of the second quarter, compared with $15.08 billion at the end of the first.
But CEO Brian Cornell said on the call with reporters that it is a more favorable mix, as Target leans into high-frequency categories like food and household essentials along with popular categories like seasonal merchandise. It canceled more than $1.5 billion in orders for discretionary categories with lower demand.
Fiddelke said the inventory number is larger because of cost inflation and receiving inventory earlier to make sure Target is ready for the holidays.
In the second quarter, the company’s net income fell to $183 million, or 39 cents per share, from $1.82 billion, or $3.65 per share, a year earlier.
Total revenue rose to $26.04 billion from $25.16 billion a year ago, driven partially by higher prices due to inflation.
Quarterly profits got squeezed in many different ways. Sales of a lot of merchandise became less profitable as it got marked down. Freight, transportation and shipping costs rose, as fuel prices increased. And the company had to add head count and cover more compensation in distribution centers as it dealt with a glut of extra stuff.
A cautious approach
Big-box rival Walmart said Tuesday that it had seen a marked shift in consumer behavior, as even wealthier households sought deals on groceries and essentials. The company told CNBC that about three-quarters of its market share gains in food came from households with an annual income of $100,000 or more.
Target, on the other hand, said it is not seeing as much inflation-fueled change. Sales by unit grew in all five of its major merchandise categories, with particular strength in two categories: food and beverage, and beauty and household essentials.
Even as profits fell, comparable sales and traffic rose.
Comparable sales, a key metric that tracks sales online and at stores open at least 13 months, grew 2.6% in the second quarter, on top of an increase of 8.9% last year. That fell just short of estimates, which anticipated a 2.8% rise, according to StreetAccount. At Target’s stores and on its website, traffic increased 2.7% year over year.
Fiddelke, the CFO, said the traffic growth is proof that shoppers still have spending power and will help Target deliver on its rosier profit outlook for the back half of the year.
“The resilience of that strong guest response positions us well, even if I can’t predict every curveball that might come at us in the fall season,” he said on the call with reporters.
Food and beverage was Target’s strongest category in the three-month period, with comparable sales growth in the low double digits, the company said. Beauty grew in the high single digits, as Target adds Ulta Beauty shops inside of more stores. And essentials grew in the mid single digits, fueled by pet supplies and health-care items.
Comparable sales in discretionary merchandise categories noticeably softened, but added up to nearly $3.5 billion or more than 35% higher than the same period in 2019. Sales of hardlines, a category that include electronics, were down slightly year over year. Home declined by low single digits. And apparel dropped by the low single digits, despite sales growth of women’s fashion-forward clothing.
Fiddelke said consumers vary by geography and income level, and they seek value in different ways. For example, some are buying bigger packs to save more per unit or trying one of Target’s lower-priced private labels instead of a national brand.
Cornell said Target is watching consumer spending closely. He said it is stocking up on popular items and ordering fewer of goods that shoppers may skip over.
“We’re going to take a very balanced approach,” he said, making sure to “plan cautiously” in discretionary categories where the company has seen shifts in behavior.
On a call with analysts on Wednesday, Target’s chief growth officer, Christina Hennington, said the retailer has spoken with customers to get a better sense of their mindset. As they feel inflation, they are stretching the budget by taking advantage of promotions and consolidating store trips, she said. It found that Target shoppers still have spending power, but that “confidence in their personal finances continues to wane.”
As of Tuesday’s close, Target’s shares are down about 22% so far this year. The stock closed Tuesday at $180.19, rising nearly 5% that day after Walmart beat earnings expectations.